VDMA exchange of experiences at Scheuch
Scheuch provided valuable input for the sales organisation of the future at the VDMA exchange.
Georg C. Priesner, VDMA Austria
Heinz Autischer, Scheuch Group
VDMA exchange of experiences at Scheuch
Industry experts from Austria and Bavaria met at Scheuch in Aurolzmünster for a VDMA exchange of experiences. Ideas and impulses for the mechanical engineering sales of tomorrow were discussed together.
On 5 June 2025, the Austrian and Bavarian regional associations of the German Engineering Federation (VDMA e.V.) hosted the third ‘Sales’ exchange of experience - this time at the Scheuch Group in Aurolzmünster. Around 50 managing directors and sales experts from the mechanical and plant engineering sector came together to discuss current challenges and innovative sales solutions in an open dialogue. Host Scheuch, a leading international company for industrial air pollution control, provided the perfect setting for the event.
Challenges as opportunities
The tenor was clear: the change in the market is also an opportunity to rethink sales. New perspectives were opened up - from the strategic redesign of the sales organisation to AI-supported predictive sales and the more effective use of CRM systems. Georg C. Priesner, Managing Director of VDMA Austria, began by providing the latest figures from the industry, setting the tone for the day.
Heinz Autischer, COO of the Scheuch Group, and Alois Hermandinger, Director Sales and Product Management Scheuch GmbH, presented the Scheuch company with its broad product range and technological expertise in the field of environmental technology. Experts presented concrete approaches for modern sales work: Robert Konjusic, VDMA Business Advisory, spoke about CRM potential and new models for sales processes. Dr Parsis Dastani, Dastani Consulting GmbH, used practical examples to illustrate how predictive sales analytics using artificial intelligence can significantly strengthen sales. Centerline presented a tool for AI-supported risk management - with development input from Scheuch.
Practical and future-oriented
At the headquarters in Aurolzmünster, participants not only gained theoretical knowledge, but also a direct insight into how digitalisation and automation are driving the company's transformation. With 1,440 employees worldwide, a turnover of over 300 million euros and around 16 locations, the family-owned company is one of the global technology leaders in its sector.
Strong network, valuable dialogue
The exchange of experiences not only provided new impetus, but also strengthened the cross-industry dialogue. Host Scheuch and the VDMA were able to offer a platform on which challenges were not only identified, but also discussed in a solution-oriented manner - with many positive impulses for the future path in sales.
"Over the past five years, many crises and external changes have affected our companies in the mechanical and plant engineering sector - from Covid 19 with production shutdowns, travel restrictions, supply chain problems and sharp declines in incoming orders to wars in Europe and the Middle East. Machine and plant manufacturers have made strategies and changes to their sales organisations and sales channels in order to continue to successfully sell their solutions and products. At ERFA Sales, we discuss new approaches in sales and exchange examples of solutions with experts from the field and learn from best practice examples," says Georg C. Priesner, Managing Director of VDMA Austria.
About Scheuch Group:
60 years of experience
The Scheuch Group is a family-owned business whose goal is to make a positive impact to protecting the earth and local communities with sustainable technologies for air pollution control. For more than half a century, the Upper Austrian company has been working to reduce particulate matter and emissions form the air by means of extraction, dust removal, conveying and flue gas cleaning. These technologies and others also reduce noise and odors that are produced during the manufacturing process. In addition to serving the industrial minerals, energy, metal, wood-based materials, glass and wood industries, the core business also includes service and components. Customers can leverage all or any of the services the company delivers from sales, project management, design, research & development, manufacturing, assembly, commissioning and after-sales service. Today, the Scheuch Group and its more than 1,440 employees and subsidiaries across the globe, is regarded as a leading international environmental technology company.